B&M European Value Retail (BME.L) - Fundamental Investment Case (trade closed on 15 November 2019)

B&M European Value Retail is a discount retailer selling general merchandise and grocery products. It went public in 2014. The firm operates under 4 segments: UK B&M, UK Heron, Germany (Jawoll), and France (Babou). UK revenues amounted to 90% of last year's total sales. 

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Bottom Line: A company not slowing store growth despite negative revenue per store along with increasing competition and challenging industry conditions.