JD Sports Fashion Plc - Fundamental investment Case

JDSports, a high street brick and mortar retailer, faces long term negative traffic trends.

• Top 5 customers ,consisting of roughly 80%  of sales (particularly Nike and Adidas),continue to invest heavily indirect to consumer channels over the whole sale channel.
• The recent World Cup and a number of small acquisitions could have temporarily boosted top line revenue growth.
• JD Sports continues to add new stores, leasesandfixedcostsdespitesalesmovingonline.
• Finish Line acquisition was a risky move to increases to recount considering the difficult turn around and the capital paid and capital to be invested