Sonos, founded in 2002, debuted the world's first wireless multi-room home sound system in 2005 and since has been a leading innovator in wireless home audio. It also launched its first voice-enabled wireless speaker in October 2017 and voice-enabled home theater speakers in July 2018. It partners with over 100 streaming content providers such as Apple Music, Pandora, Spotify, TuneIn etc. and with voice-assistants Amazon Alexa and Apple's Siri.
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Strengths & Opportunities
Steady growth track record
Strong user base
Rapid adoption of streaming services and voice assistants offer strong long-term tailwinds
Sonos integrating with other voice-assistants in addition to Alexa
Risks & Concerns
Smart connected speakers market is very crowded and highly competitive
Competitors including Amazon and Google offering products at significantly lower price points
Amazon and Google expected to continue dominating the market
Sales seem to have slowed down
Sonos seems to have increased incentives for retailers and distributors to push inventory