Spotify is the world's largest and most popular music streaming service. It is a two-sided music marketplace for users as well as artists, which is powered by data, analytics and software. It was founded in 2006 and is headquartered in Stockholm, Sweden. It currently operates in 65 countries with over 159mn users, including 71mn premium subscribers which is estimated to be nearly double that of Apple Music. The company's global streaming market share was approximately 42% in 2016.