SVMK Inc., founded in 1999, is a a global provider
of survey software and survey analytics products for
both businesses and individuals. It currently has over
60mn registered users and over 600,000 paying users
across over 190 countries.
Strengths & Opportunities
SVMK continues to expand product
offerings
Growing survey market likely
to provide secular tailwinds
Increasing ARPU
Restructuring
plans implemented in 2016 and 2017 seem to be paying
off
Shrinking losses and positive
operating cash flows
Risks & Concerns
Crowded industry with low barriers to entry
SVMK's core business seems insufficient to
sustain growth on its own
High
leverage may limit inorganic growth
opportunities
Muted paying user
growth
Increasing public scrutiny of
internet privacy and personal data security
