Crunching Numbers: Social Media by Active Users

It is not surprising that Facebook dominates this list with over 2bn active users currently across its network, 1.3bn of whom also use the company’s Messenger app. However, the notable absence of Twitter from the top 10 social media sites by active users is somewhat strange. With just 330m active monthly users, Twitter is languishing and its user base is not growing. Nevertheless, after a programme of cost-cutting and deals to supply data to corporations, the company said recently that it might be on the verge of posting its first-ever profit this quarter. Instagram’s extraordinary rise over the past few years is reflected in its active users, who now number 700m – up from just 50m in 2021 before it was acquired by Facebook. Google-owned YouTube has also performed exceptionally well with 1.5bn active users, although this number does not include people who frequent the site without having an account.

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