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How to Negotiate with Strategic vs Non-Strategic Investors

Publication Date: 25 May 2023 - By ReachX Team By ReachX T.

Equity Fundamental Investment Strategies Private Equity Equity Global B2C Fintech B2B Impact Business Services


How to Negotiate with Strategic vs Non-Strategic Investors 

Securing funding is frequently a vital step towards attaining development and success in any business. However, not all investors are created equal. Some investors bring more than capital to the table; they also have industry knowledge, contacts, and strategic ideas that may have a big influence on your company's trajectory. ReachX solutions offers a wide range of services for growth companies, investors and advisors. 

Understanding the distinction between strategic and non-strategic investors is critical in bargaining. Before we go into negotiating tactics, let's distinguish between strategic and non-strategic investors. 

  • Strategic Investors: 

Strategic investors have extensive industry expertise, experience, and unique business synergies that connect with the aims of your company. They invest not only for financial benefit but also to achieve a competitive edge via their experience and resources. Strategic investors might include other businesses, industry veterans, or venture capital firms specialising in your industry. 

  • Non-Strategic Investors: 

Non-strategic investors, on the other hand, are solely concerned with monetary gains. They may lack industry knowledge or contacts, yet they are nevertheless interested in investing in promising enterprises. Angel investors, generalist venture capital companies, and individual investors without expertise in the field are examples of non-strategic investors. 

Now that we've identified the two sorts of investors let's look at the negotiating methods for each. 


Let's start with some pointers on how to strike deals with strategic investors. Because of their sector understanding and synergies, negotiating with strategic investors demands a distinct strategy. Here are some essential approaches to consider: 

  • Align Interests and Objectives: 

Recognise the strategic investor's long-term objectives and how your company may contribute to their overall plan. Highlight benefits and future collaborations that will benefit both parties, underlining how their knowledge will help you expand faster. 

  • Leverage Their Network: 

Strategic investors often possess strong industry connections. During negotiations, underline the importance of their relationships and how they may open windows to probable collaborations, clients, or distribution channels that would otherwise be unavailable. 

  • Co-creation Opportunities: 

Research collaborative efforts or product/service co-creation prospects that connect with your vision and the strategic investor's goals. Such collaborations can help you strengthen your competitive edge and develop unique value propositions, making your company more appealing to other possible investors or acquirers. 

Check out the ReachX platform - RX Advisors tool that assists companies in developing a business strategy aligned with their needs to make the perfect pitch to the investors. 


Let us now discuss how to successfully negotiate with non-strategic investors. Negotiating with non-strategic investors may be easier, but it still demands considerable thought. Here are some mechanisms to increase your chances of getting a good deal: 

  • Highlight Growth Potential: 

Non-strategic investors are primarily concerned with monetary rewards. Clearly express your company's potential for development, supported by excellent market research, competition analysis, and a convincing business plan. Demonstrate how their investment may yield big returns in a reasonable amount of time. 

  • Demonstrate Execution Capability: 

Considering non-strategic investors may lack industry comprehension, it's critical to highlight your team's skills, track record, and ability to effectively execute your business strategy. Highlight major accomplishments and your team's abilities to foster confidence and alleviate any doubts. 

  • Leverage Their Portfolio: 

Whenever the non-strategic investor already has an investment portfolio, show how your company can supplement or diversify it. In particular, if your company works in a distinct sector or market niche, emphasise how your endeavour might contribute to their overall investment plan. 

You must negotiate with strategic and non-strategic investors to enhance your chances of winning a clear investment arrangement. You can successfully navigate the investment circumstances, attract the proper investors, and place your firm on the route to success by recognising the specific characteristics of each investor type and customising your negotiating methods accordingly. 

Explore out the ReachX platform - RX Deal Management tool assists startups in closing agreements in a mutually beneficial manner making it the ideal tool for successfully negotiating with investors. 


However, whether you are negotiating with strategic or non-strategic investors, keep the following principles in mind: 

  • Prepare Thoroughly: 

Conduct extensive research on the investor's origins, investment portfolio, and industry experience before negotiations. Learn about their investing preferences, risk tolerance, and recent transactions. This information will allow you to develop a customised bargaining strategy and exhibit your negotiation expertise. 

  • Define Your Value Proposition: 

Clearly describe your company's unique value proposition. Determine what distinguishes you from competition and showcase your competitive advantages. Communicate the important aspects that make your endeavour an appealing investment possibility, whether it's new technology, a scalable company strategy, or a strong market position. 

  • Know Your Numbers: 

Know your financials well and out, including revenue predictions, profit margins, and key performance metrics. Investors of all types are interested in your company's financial stability. To build trust and illustrate your company's development potential, present reasonable and realistic financial predictions underpinned by good assumptions and market trends. 

  • Be Open to Feedback and Collaboration: 

Negotiations are not one-sided. Pay close attention to the investor's observations, comments, and concerns. Demonstrate your readiness to collaborate and embrace their suggestions when applicable. This demonstrates your dedication to establishing a mutually beneficial connection and promotes a sense of trust and shared ownership. 

  • Seek Professional Advice: 

If you've never negotiated an investment contract before, get advice from an expert, such as a lawyer, accountant, or experienced mentor. They may give vital insights, assist you in navigating legal intricacies, and safeguard your interests during the negotiating process. 

  • Focus on Long-Term Relationships: 

Remember that good negotiations are about more than simply getting the greatest deal in the near term; they are also about developing long-term partnerships. Maintain open lines of contact with both strategic and non-strategic investors, provide regular reports on progress, and seek their opinion or direction as appropriate. Long-term collaborations can lead to more fundraising rounds, strategic alliances, or exit options in the future. 

Using these tactics, you may effectively negotiate with both strategic and non-strategic investors, increasing your chances of receiving the correct funding for the development and success of your organisation. Remember that negotiating is a talent that improves with practice, so keep learning, adjusting, and improving your approach as your entrepreneurial adventure progresses. 

The ReachX platform includes a number of features, including RX Advisors, RX Deal Management, and RX Investor Matching. While RX Advisors and RX Deal Management tools help in finalising startup deals with strategic as well as non-strategic investors, RX Investor Matching is a tool that assists in finding a list of potential investors to gain capital for startup businesses. 


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