Senior Interim Marketing Executive (3–6 months)

The role at a glance

• Title: Senior Interim Marketing Executive (Interim CMO)

• Contract: 3–6 month interim mandate, with option to extend

• Location: UK, hybrid (on-site with the team at least 2–3 days a week)

• Reports to: CEO, working closely with the Executive Committee

• Start: As soon as possible

We are looking for a seasoned marketing leader to step in on an interim basis, lead the marketing function, coach a talented team, audit what we do today, and leave behind a stronger, more structured organisation built on best practice.

About us and why this role exists

The company is a leading European digital subscription platform, serving consumers directly (B2C) and through distribution partners such as telecom operators, banks and device makers (B2B2C). We sit at the intersection of media, technology and subscription economics, and we compete for attention with the best streaming and content platforms in the world.

Following the departure of our marketing lead, we want to use this moment well. Rather than rushing a permanent hire, we are bringing in an experienced interim executive to steady the team, take a hard and honest look at the function, and raise the bar on how we plan, execute and measure marketing. Your findings will also shape the profile of the permanent leader who follows you.

Your mandate

1. Coach and lead the team

• Take day-to-day leadership of the marketing team (brand, growth/acquisition, CRM and retention, partnerships marketing, content and social)

• Coach team leads and individual contributors through hands-on work, regular 1:1s and clear feedback

• Assess capabilities, identify skills gaps and high-potential talent, and recommend the right organisational design

• Keep delivery on track: no loss of momentum on live campaigns, launches and partner programmes

2. Audit the function

• Review strategy, positioning and brand architecture across B2C and B2B2C

• Assess the full funnel: acquisition channels, conversion, onboarding, engagement, churn and win-back

• Analyse marketing spend, CAC, LTV, payback and channel ROI

• Evaluate the martech and data stack, attribution, reporting and experimentation practices

• Review how marketing works with Product, Sales/Partnerships, Content and Finance

3. Bring best practice

• Introduce proven frameworks from top-tier subscription and streaming businesses: growth loops, lifecycle marketing, test-and-learn, pricing and packaging experiments

• Put in place a clear operating rhythm: planning cycles, KPI dashboards, budget governance and campaign post-mortems

• Build playbooks for partner (B2B2C) marketing so distribution partners activate and retain subscribers effectively

Who you are

Essential

• Several years as CMO, VP Marketing or Marketing Director leading multi-disciplinary teams

• Deep experience in both B2C and B2B2C models, including marketing through telco, banking, device or other distribution partners

• A background at a top-tier digital consumer or streaming business, ideally Google, Spotify, Deezer or a comparable streaming, media or subscription platform

• Strong command of subscription economics: acquisition, conversion, retention, churn, pricing and LTV/CAC

• Proven track record as a coach and builder of teams, not only as an operator

• Experience running a structured audit or transformation of a marketing function, with recommendations a board can act on

• Data-driven and comfortable with performance marketing, CRM, experimentation and attribution

• Fluent English; French or another European language is a plus

• Experience across several European markets

How you work

You are hands-on and pragmatic, credible with an Executive Committee and with a junior marketer alike. You bring calm authority, say what you see, and judge your own success by how strong the team is when you leave.

Engagement and how to apply

• Type: interim contract (via your own limited company, an umbrella company or an interim management firm)

• Commitment: 5 days a week for the first 2–3 months, then 3–4 days a week for the remainder of the mandate (3 to 6 months in total)

• Compensation: competitive day rate, depending on experience

Apply with a short note covering:

1. Your most relevant B2C / B2B2C subscription or streaming experience

2. A marketing team you coached or a function you audited, and what changed as a result

3. Your availability and day rate

Applications are reviewed on a rolling basis; we aim to make a decision within three weeks.

Activity: Analyst, Interim COO, Other Specialist, Portfolio Manager/CIO, C-Level Growth, Digital Transformation Specialist, Strategy Consultant

Sector: Telecom & Media, Fintech, Business Services, Artificial Intelligence, Saas, Social network, B2B, Adtech/martech, B2C, Technology, Software, Big data, Gaming

Skills: Business Planning, Project Management, Consulting, Digital Transformation, Strategic Planning, Operations Management

Years of Experience: 5-9 years, 10-14 years, 15+ years, 0-4 years

Region: EU, Europe - non EU, UK, Global, Other